How to read EU reach in the Meta Ad Library
Meta publishes EU and UK reach, countries, age and gender for ads under the Digital Services Act. What the numbers mean and how to turn reach into a spend estimate.
Read the articleMethods for ad research and leads
How to read public ad data and turn conversations into revenue, step by step.
Days running: the free signal of a winning ad
Advertisers switch off ads that lose money. How long an ad has been running is one of the clearest public signs that it pays, and how to use it without being fooled.
Read the articleScoring Instagram and WhatsApp leads with five questions
A simple, explainable lead score for DMs: ideal customer fit, buyer intent, price questions, shared contact details and readiness to buy, weighted into 0 to 100.
Read the articleSee your own competitors in Radar today
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